Why experiences matter
It is not about stand-alone brands, broad advertising campaigns, nice media and channels and quality products and services anymore: in a digital world, consumer expectations are skyrocketing, local players become exposed to a global competition, distribution is done through virtual marketplace and often skip the middleman, industries are being disrupted at an exponentially fast pace. Creating meaningful and holistic experiences is the most suitable and sustainable way to fit into this changing context.
To create experiences, we believe that design, emotions and technology are equally important: without great design and a state-of-the-art user interfaces, the best technology won’t be accepted by the audience. Without sparking emotions mixed with the right design and without fostering interactions through technology, establishing meaningful connections and long-lasting bonds with customers will be a tough task.
How we create experiences
When it comes to processes and cycles, we have developed our own meta-methodology over the last years that best suits today’s projects and the way they are run. One of the main challenges is to find the right mix between various disciplines, to pool strategy, design, technology and analysis, together with efficient project management and transparent client relations. The ultimate focus should always be the outcome and how the project, campaign or product is built and run. But before starting to build something, there is a need to find out the exact requirements and to define the right strategy.
Shape and advise strategiesWe firmly believe that this is an interactive process between our clients and us: we have to spend some time together and do workshops to come up with concepts that actually make sense in the particular context. What are we looking for, what are the goals, why are we doing this? There is also a need for benchmarks: what’s the competition doing, what are the best practices? There may be an opportunity for a design iteration or prototype/MVP building at this stage too. Sometimes it takes some boldness, this daring strategy, that fresh idea for a brand invigoration or a remarkable new product, these atypical campaigns, this new generation web site, app or interface.
Build and run campaigns, products, channels and toolsOf course there is the implementation stage, deeply rooted into the strategic goals and principles. It is about efficiency, interaction, transparency. It takes professionals to design, engineer, optimise, manage and publish at all levels: great product and brand design for all media that is in line with brand policies and objectives, truly convenient and nice-looking front-end user interfaces, cutting-edge back-end technology and platforms enhancing performance and smoothing management tasks, powerful and sustainably community-building, social network and digital advertising operations and campaigns, as well as top-notch training programs for both our clients’ operational teams or about specific topics and skills. It requires a broad interdisciplinary knowledge and very efficiently-managed teams to leverage artistic and technical abilities to produce a market-leading outcome, in combination with highly transparent and decisively result-driven client-agency interaction processes.
Measure & learn from resultsDid it work, have the goals been achieved, was there an impact? Each product, service, campaign, project or tool should be checked and monitored against key performance indicators (KPIs) to find out whether meets expectations or not. In a digital world, everything can be measured, but the biggest challenge is to draw meaningful conclusions. It should not only be about the efficiency of media or tools: how much did sales increase after deploying this new web site, app or digital strategy, what’s the share of customer interactions moved to the new tool and its impact in terms of man/hours and quality of service perception, what’s the performance of this new digital product based on the existing business knowledge and underlying processes, what’s the performance against the direct competition and how could it be improved even further?
Structure and services
We are looking forward to drill down to the essence of your company, brand, products/services in a joint effort. Forming winning strategies requires in-depth knowledge and understanding at both the client and the agency sides. We like to enter true partnerships to build something really great together.
We design and build campaigns, digital products, platforms and tools. We make sure you’ll get the best from both worlds, in a very smartly intertwined way, and even more: first from both design and technology, and of course also from art direction and content management systems, video production and e-commerce systems, responsive design and full native apps. We cover the full digital range, from movie-grade video productions (Rosport) to live payment apps with bank-grade security (Digicash).
After launching your project, you need to cultivate it to get the full benefit. Depending on your strategy, available channels and priorities, this can mean curating a web site and feeding it with content, managing, developing and interacting with your digital community and audience, promoting your product, brand, service via digital and classic channels … i.e. essentially run your digital project. Our dedicated ‘continuity’ team can help.
Do you know what your customers or your web site visitors do? What was the outcome of your campaign, did it translate into sales, do you have the tools to cross-analyse data over various contexts and platforms? Do you have an idea if your app is successful, where and why your users stop using it? Do you know what your reputation is, what consumers say about your brand on the internet, which tools to use to monitor your reputation and how to decode the info? In a digital world, impact becomes measurable, much quicker and in much more detailed way than ever before. Let’s seize this opportunity and set up appropriate tools and strategies.