Soyons Foot - Football World Cup 2014

National poster campaign


How to create an impactful 360° action plan during the World Cup 2014

Our answer:

Make supporters sing loud and... "Soyons Foot"!


Concept and full graphic identity, poster campaign, digital interactions, supermarket and bars activations

Digital interactions

Web application with selfie and football match forecast contests

Social media interactions

Supermarket promotion

Taylor made displays, soccer balls

Bar activations

Visibility items, sunglasses, t-shirts, goodies