SES, the global satellite operator group based in Betzdorf, is made of two satellite operators: SES ASTRA and SES WORLD SKIES. The recent formation of a unified global division (SES WORLD SKIES), replacing two existing and established brands, demanded a well planned launch to facilitate a smooth transition to the new name. The idea of a landing page emerged and we were asked to design and implement it.

The objective was to provide a user-friendly welcome page that helps visitors find their way to either the SES corporate site or to one of the commercial operating companies. Based on the requirements for interactivity, we proposed the use of Flash and designed an interactive map resembling the SES satellite fleet map.

Of course we did not forget about search engines and visitors without Flash: an alternative, plain XHTML version is provided automatically. The trick? The actual, default content is basic HTML and is replaced with the Flash object via JavaScript. The landing page is therefore perfectly visible for visitors without Flash or JavaScript.

At Nvision we care about all visitors, whether they are human or search engine bots.